Bachelor of Arts in
Communication
The Bachelor of Arts in Communication (AB Comm) program covers the various ways by which humans communicate. It focused on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
Program Educational Objectives
| OBJECTIVES | GRADUATE ATTRIBUTES |
|---|---|
| 1 Graduates shall have effective communication and teamwork skills, creativity and critical thinking; | Collaborative with leadership skills, critical thinker, and creative |
| 2 Graduates shall have skills and capacities to apply theories in various disciplines in accordance with high standards of ethics; | Ethical, competent and equipped with research-based knowledge |
| 3 Graduates shall become successful professionals serving local and international communities; and | Collaborative and with leadership skills |
| 4 Graduates shall have lifelong learning skills to facilitate changes in themselves and in their society. | Life-long learner |
- Program Outcomes
- Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
- Communicate in different formats and platforms (print, broadcast and online)
- Prepare Communication/media plan;
- Conduct communication and media research and evaluation;
- Develop and produce communication materials in different formats and platforms;
- Demonstrate communication management and leadership skills;
- Develop entrepreneurial capabilities;
- Adhere to ethical standards and practices;
- Know and practice rights and responsibilities and accountabilities in the communication profession;
- Demonstrate a development orientation in communication work;
- Apply communication theories/models, principles, practices, and tools in development work;
- Understand and apply social science concepts and theories to the analysis of social issues;
- Design and execute social research using appropriate approaches and methods;
- Practice professional and ethical standards in the fields of social sciences and communication;
- Engage in lifelong learning and understanding of the need to keep abreast of the developments in BA Communication;
- Effectively communicate orally and in writing using both English and Filipino;
- Effectively and independently in multi-disciplinary and multi-cultural teams;
- Recognize professional, social, and ethical responsibilities; and
- Appreciate "Filipino historical and cultural heritage" (based on RA 7722)
- Curriculum
1st Year • 1st Semester
Course Name Units English Enhancement Course 3 The University and I 2 Mathematics in the Modern World 3 National Service Training Program 1/ Civic Welfare Training Program 1 3 Physical Activities Toward Health and Fitness 1 2 Science, Technology and Society 3 Understanding the Self 3 Readings in Philippine History 3 1st Year • 2nd Semester
Course Name Units Purposive Communication 3 Introduction to Comm Media 3 The Family 2 Panitikang Filipino 3 Art Appreciation 3 Ethics 3 National Service Training Program 2/ Civic Welfare Training Program 2 3 Physical Activities Toward Health and Fitness 3 2 2nd Year • 1st Semester
Course Name Units Communication, Culture & Society 3 Communication Theory 3 Retorika 3 Great Books 3 Physical Activities Toward Health and Fitness 3 2 The Contemporary World 3 2nd Year • 2nd Semester
Course Name Units Risk, Disaster & Humanitarian Comm 3 Broadcasting Principles and Practices 3 Kulturang Popular 3 Physical Fitness Toward Health and Fitness 4 2 Fundamentals of Political Science 3 Rizal's Life, Works and Writings 3 3rd Year • 1st Semester
Course Name Units Development Communication 3 Advertising Principles & Practices 3 Science & Health Communication 3 Organizational Culture & Communication 3 Foreign Language 3 Introduction to Psychology 3 3rd Year • 2nd Semester
Course Name Units Academic Writing 3 Public Relations Principles & Practices 3 Creative Cultural Content Dev't 3 Communication Research 3 Introductory Economics 3 General Sociology 3 3rd Year • Summer
Course Name Units Internship 3 4th Year • 1st Semester
Course Name Units Cross-cultural Communication 3 Communication Planning 3 Thesis/Special Project 1 3 Asian Literature 3 Culture and Psychology/Fil Psych 3 4th Year • 2nd Semester
Course Name Units Communication Media Law and Ethics 3 Communication Management 3 Knowledge Management 3 Thesis/Special Project 2 3 English for Occupational Purposes 3 infoDisclaimerThe curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
- Estimated Fees
Particular Amount Estimated Total Fees per semester (including tuition and other fees) ₱27,063.00 infoDisclaimerThe particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
- Career Opportunities
Entry Level:
- Public Relations Assistant: Assist in the development and implementation of public relations campaigns. Draft press releases, organize events, and handle media inquiries.
- Social Media Coordinator: Manage social media accounts, create content, and engage with followers. Monitor trends and analyze social media metrics.
- Marketing Coordinator: Assist in the execution of marketing strategies and campaigns. Collaborate with teams to create promotional materials and content.
- Communication Specialist: Support communication initiatives within an organization. Create content for internal and external communications.
- Entry-Level Copywriter: Develop written content for advertisements, websites, and marketing materials. Collaborate with creative teams to convey messages effectively.
Mid-Level:
- Event Manager: Plan and coordinate events, conferences, and promotional activities. Manage logistics, budgets, and collaborate with vendors.
- Corporate Communications Specialist: Develop internal and external communication strategies for organizations. Create content for newsletters, websites, and other communication channels.
- Content Manager: Oversee the creation and management of content for digital platforms. Coordinate content calendars and collaborate with writers and creators.
- Media Planner: Plan and execute media campaigns to reach target audiences. Negotiate with media outlets and analyze campaign effectiveness.
- Digital Marketing Specialist: Specialize in online marketing strategies, including SEO, SEM, and email campaigns. Analyze data to optimize digital marketing efforts. Senior Level:
Senior Level:
- Director of Communications: Lead the overall communication strategy for an organization. Oversee communication teams, manage budgets, and advise executives.
- Public Relations Manager: Develop and implement PR strategies to enhance an organization's reputation. Manage crisis communication and media relations.
- Brand Strategist: Develop and implement brand strategies to enhance brand awareness. Conduct market research and analyze consumer trends.
- Senior Copywriter: Lead creative writing teams and oversee the development of compelling content. Ensure brand voice consistency across all communication channels.
- Marketing Manager: Develop and execute marketing strategies to meet business goals. Oversee marketing teams, budgets, and collaborate with other departments.
Managerial/Executive Level:
- Chief Communications Officer (CCO): Head the entire communications department. Advise executives on communication strategies and manage crisis communication.
- Chief Marketing Officer (CMO): Oversee the entire marketing function within an organization. Develop marketing strategies aligned with business objectives.
- Director of Public Affairs: Lead public affairs initiatives and manage relationships with stakeholders. Navigate regulatory environments and represent the organization to the public.
- VP of Corporate Communications: Hold a leadership role in managing corporate communication strategies. Report to executives and contribute to organizational decision-making.
- Media Relations Director: Oversee media relations and act as the spokesperson for the organization. Manage media inquiries, develop key messages, and handle crisis communication.
Keywords
ABCOMM
comm
arts
mass comm
communication
CAS