Bachelor of Arts in Communication

Bachelor of Arts in

Communication

The Bachelor of Arts in Communication (AB Comm) program covers the various ways by which humans communicate. It focused on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.

Program Educational Objectives

OBJECTIVES GRADUATE ATTRIBUTES
1 Graduates shall have effective communication and teamwork skills, creativity and critical thinking;Collaborative with leadership skills, critical thinker, and creative
2 Graduates shall have skills and capacities to apply theories in various disciplines in accordance with high standards of ethics;Ethical, competent and equipped with research-based knowledge
3 Graduates shall become successful professionals serving local and international communities; andCollaborative and with leadership skills
4 Graduates shall have lifelong learning skills to facilitate changes in themselves and in their society.Life-long learner
  • Program Outcomes
    • Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
    • Communicate in different formats and platforms (print, broadcast and online)
    • Prepare Communication/media plan;
    • Conduct communication and media research and evaluation;
    • Develop and produce communication materials in different formats and platforms;
    • Demonstrate communication management and leadership skills;
    • Develop entrepreneurial capabilities;
    • Adhere to ethical standards and practices;
    • Know and practice rights and responsibilities and accountabilities in the communication profession;
    • Demonstrate a development orientation in communication work;
    • Apply communication theories/models, principles, practices, and tools in development work;
    • Understand and apply social science concepts and theories to the analysis of social issues;
    • Design and execute social research using appropriate approaches and methods;
    • Practice professional and ethical standards in the fields of social sciences and communication;
    • Engage in lifelong learning and understanding of the need to keep abreast of the developments in BA Communication;
    • Effectively communicate orally and in writing using both English and Filipino;
    • Effectively and independently in multi-disciplinary and multi-cultural teams;
    • Recognize professional, social, and ethical responsibilities; and
    • Appreciate "Filipino historical and cultural heritage" (based on RA 7722)
  • Curriculum

    1st Year • 1st Semester

    Course NameUnits
    English Enhancement Course3
    The University and I2
    Mathematics in the Modern World3
    National Service Training Program 1/ Civic Welfare Training Program 13
    Physical Activities Toward Health and Fitness 12
    Science, Technology and Society3
    Understanding the Self3
    Readings in Philippine History3

    1st Year • 2nd Semester

    Course NameUnits
    Purposive Communication3
    Introduction to Comm Media3
    The Family2
    Panitikang Filipino3
    Art Appreciation3
    Ethics3
    National Service Training Program 2/ Civic Welfare Training Program 23
    Physical Activities Toward Health and Fitness 32

    2nd Year • 1st Semester

    Course NameUnits
    Communication, Culture & Society3
    Communication Theory3
    Retorika3
    Great Books3
    Physical Activities Toward Health and Fitness 32
    The Contemporary World3

    2nd Year • 2nd Semester

    Course NameUnits
    Risk, Disaster & Humanitarian Comm3
    Broadcasting Principles and Practices3
    Kulturang Popular3
    Physical Fitness Toward Health and Fitness 42
    Fundamentals of Political Science3
    Rizal's Life, Works and Writings3

    3rd Year • 1st Semester

    Course NameUnits
    Development Communication3
    Advertising Principles & Practices3
    Science & Health Communication3
    Organizational Culture & Communication3
    Foreign Language3
    Introduction to Psychology3

    3rd Year • 2nd Semester

    Course NameUnits
    Academic Writing3
    Public Relations Principles & Practices3
    Creative Cultural Content Dev't3
    Communication Research3
    Introductory Economics3
    General Sociology3

    3rd Year • Summer

    Course NameUnits
    Internship3

    4th Year • 1st Semester

    Course NameUnits
    Cross-cultural Communication3
    Communication Planning3
    Thesis/Special Project 13
    Asian Literature3
    Culture and Psychology/Fil Psych3

    4th Year • 2nd Semester

    Course NameUnits
    Communication Media Law and Ethics3
    Communication Management3
    Knowledge Management3
    Thesis/Special Project 23
    English for Occupational Purposes3
    infoDisclaimer
    The curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
  • Estimated Fees
    Particular Amount
    Estimated Total Fees per semester (including tuition and other fees)₱27,063.00
    infoDisclaimer
    The particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
  • Career Opportunities

    Entry Level:

    • Public Relations Assistant: Assist in the development and implementation of public relations campaigns. Draft press releases, organize events, and handle media inquiries.
    • Social Media Coordinator: Manage social media accounts, create content, and engage with followers. Monitor trends and analyze social media metrics.
    • Marketing Coordinator: Assist in the execution of marketing strategies and campaigns. Collaborate with teams to create promotional materials and content.
    • Communication Specialist: Support communication initiatives within an organization. Create content for internal and external communications.
    • Entry-Level Copywriter: Develop written content for advertisements, websites, and marketing materials. Collaborate with creative teams to convey messages effectively.

    Mid-Level:

    • Event Manager: Plan and coordinate events, conferences, and promotional activities. Manage logistics, budgets, and collaborate with vendors.
    • Corporate Communications Specialist: Develop internal and external communication strategies for organizations. Create content for newsletters, websites, and other communication channels.
    • Content Manager: Oversee the creation and management of content for digital platforms. Coordinate content calendars and collaborate with writers and creators.
    • Media Planner: Plan and execute media campaigns to reach target audiences. Negotiate with media outlets and analyze campaign effectiveness.
    • Digital Marketing Specialist: Specialize in online marketing strategies, including SEO, SEM, and email campaigns. Analyze data to optimize digital marketing efforts. Senior Level:

    Senior Level:

    • Director of Communications: Lead the overall communication strategy for an organization. Oversee communication teams, manage budgets, and advise executives.
    • Public Relations Manager: Develop and implement PR strategies to enhance an organization's reputation. Manage crisis communication and media relations.
    • Brand Strategist: Develop and implement brand strategies to enhance brand awareness. Conduct market research and analyze consumer trends.
    • Senior Copywriter: Lead creative writing teams and oversee the development of compelling content. Ensure brand voice consistency across all communication channels.
    • Marketing Manager: Develop and execute marketing strategies to meet business goals. Oversee marketing teams, budgets, and collaborate with other departments.

    Managerial/Executive Level:

    • Chief Communications Officer (CCO): Head the entire communications department. Advise executives on communication strategies and manage crisis communication.
    • Chief Marketing Officer (CMO): Oversee the entire marketing function within an organization. Develop marketing strategies aligned with business objectives.
    • Director of Public Affairs: Lead public affairs initiatives and manage relationships with stakeholders. Navigate regulatory environments and represent the organization to the public.
    • VP of Corporate Communications: Hold a leadership role in managing corporate communication strategies. Report to executives and contribute to organizational decision-making.
    • Media Relations Director: Oversee media relations and act as the spokesperson for the organization. Manage media inquiries, develop key messages, and handle crisis communication.

Campus

Manuel S. Enverga University Foundation - Lucena City Lucena

College of Arts and Sciences CAS

Keywords

ABCOMM
comm
arts
mass comm
communication
CAS

See Also

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Public Administration


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Bachelor of Arts in

English Language


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Bachelor of Arts in

Political Science


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Bachelor of Science in

Economics


Offered in Lucena City

Bachelor of Science in

Environmental Science


Offered in Lucena City

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