Bachelor of Science in
Business Administration (ETEEAP)
major in Marketing Management
The Bachelor of Science in Business Administration Major in Marketing Management (BSBA-MM) program prepares students for careers in marketing, market research, advertising and publica relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
Program Educational Objectives
Graduates of BSBA Program should be able to;
| OBJECTIVES | GRADUATE ATTRIBUTES |
|---|---|
| 1 Practice as successful business administration practitioner for the advancement of society; | Competent and equipped with research-based knowledge |
| 2 Promote professionalism in the practice of business profession; and | Ethical, critical thinker, problem solver, and innovative |
| 3 Pursue further studies in business and management and related fields. | Life-long learner |
- Program Outcomes
- Prepares for careers in marketing, market research, advertising and public relations;
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
- Apply key marketing theories, frameworks and tools to solve Marketing problems;
- Appraise ethical problems/issues in practical marketing situations and recommend appropriate course of action that adheres to the professional code of ethics; and
- Identify the key factors in establishing and maintaining high morale in the sales force.
Campus
Manuel S. Enverga University Foundation - Lucena City Lucena
Expanded Tertiary Education Equivalency and Accreditation Program ETEEAP
Keywords
See Also
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