Bachelor of Science in
Business Administration
major in Marketing Management
The Bachelor of Science in Business Administration Major in Marketing Management (BSBA-MM) program prepares students for careers in marketing, market research, advertising and publica relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
Program Educational Objectives
Graduates of BSBA Program should be able to;
| OBJECTIVES | GRADUATE ATTRIBUTES |
|---|---|
| 1 Practice as successful business administration practitioner for the advancement of society; | Competent and equipped with research-based knowledge |
| 2 Promote professionalism in the practice of business profession; and | Ethical, critical thinker, problem solver, and innovative |
| 3 Pursue further studies in business and management and related fields. | Life-long learner |
- Program Outcomes
- Prepares for careers in marketing, market research, advertising and public relations;
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
- Apply key marketing theories, frameworks and tools to solve Marketing problems;
- Appraise ethical problems/issues in practical marketing situations and recommend appropriate course of action that adheres to the professional code of ethics; and
- Identify the key factors in establishing and maintaining high morale in the sales force.
- Curriculum
1st Year • 1st Semester
Course Name Units English Enhancement course 3 Understanding the Self 3 Readings in Philippine History 3 Mathematics in the Modern World 3 Financial Accounting and Reporting 3 Basic Economics 3 Physical Activities Towards Health and Fitness I 3 The University and I 2 National Service Training Program 3 1st Year • 2nd Semester
Course Name Units Purposive Communication 3 The Contemporary World 3 Art Appreciation 3 Science, Technology and Society 3 Management Principles 3 Managerial Accounting 3 Keyboarding Document Processing 3 Physical Activities Towards Health and Fitness 2 2 The Family 2 National Service Training Program 2 3 2nd Year • 1st Semester
Course Name Units Rizal's Life and Works and Writings 3 Ethics 3 Entrepreneurial Management 3 Business Statistics 3 Taxation 3 Good Governance and Social Responsibility 3 Operations Management (TQM) 3 Administrative Office Procedures and Management 2 Physical Activities Towards Health and Fitness 3 3 2nd Year • 2nd Semester
Course Name Units Strategic Management 3 Law on Obligations and Contracts 3 IT Applications as Tools in Business 3 Management Science 3 Human Resource Management 3 Consumer Behavior 3 Marketing Management 3 Personal Finance 3 Physical Activities Towards Health and Fitness 4 2 3rd Year • 1st Semester
Course Name Units Academic Writing 3 Panitikang Filipino 3 English For Occupational Purposes 3 Accounting Information System 3 Financial Management 3 Professional Salesman 3 Distribution Management 3 Advertising 3 3rd Year • 2nd Semester
Course Name Units Foreign Language 3 Retotrika 3 Cooperative Marketing 3 Brand Mangement 3 Product Management 3 Pricing Strategy 3 Marketing Research 3 Business Research 3 4th Year • 1st Semester
Course Name Units Thesis/Feasibility Study 3 International Business Trade 3 E-Commerce and Internet Marketing 3 Retail Management 3 Special Topics in Mktg Mngt 3 Risk Management 3 4th Year • 2nd Semester
Course Name Units Practicum/Work Integrated Learning 6 infoDisclaimerThe curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
- Estimated Fees
Particular Amount Estimated Total Fees per semester (including tuition and other fees) ₱29,730.00 infoDisclaimerThe particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
- Career Opportunities
Entry-Level
- Marketing Coordinator: Support marketing initiatives, including social media campaigns and events. Assist in the development of marketing materials.
- Sales Representative: Engage with clients, promote products or services, and secure sales. Collaborate with marketing teams to align sales strategies.
- Market Research Analyst: Collect and analyze data to assess market trends and consumer preferences. Prepare reports and recommendations based on research findings.
Mid-Level
- Marketing Specialist: Develop and implement marketing campaigns to promote products or services. Conduct market research to identify opportunities and trends.
- Brand Manager: Oversee the development and management of a brand. Ensure brand consistency across various marketing channels.
- Product Manager: Manage the life cycle of a product, from development to marketing. Collaborate with cross-functional teams to achieve product goals.
Senior Level
- Senior Marketing Manager: Lead marketing teams and develop overall marketing strategies. Analyze market trends and competitors to identify opportunities.
- Director of Marketing: Oversee the entire marketing department and its strategies. Contribute to the development of organizational goals and strategies.
- Chief Marketing Officer (CMO): Head the marketing function at the executive level. Shape the overall marketing strategy of the organization.
Managerial
- Vice President of Marketing: Provide leadership and direction for the entire marketing department. Collaborate with other executives to align marketing strategies with business goals.
- Chief Brand Officer: Oversee the organization's brand strategy and execution. Play a crucial role in shaping the brand's identity and market positioning.
- Chief Commercial Officer (CCO): Lead commercial strategies, including marketing and sales. Contribute to the development and execution of business strategies.
Campus
Manuel S. Enverga University Foundation - Lucena City Lucena
College of Business and Accountancy CBA
Keywords
BSBA-MM
business administration
MM
marketing management
marketing
management
business
CBA
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